You are Beautiful is an ongoing project that aims to raise awareness by placing out of home mediums that streams inspirational statements across random places you would never expect to read it. The message ""you are beautiful"" is spread across urban and rural areas by ""creating moments of positive self realization in attempts to make the world a little better"" their overall objective is to creative activism instead of consumerism through advertising an intriguing and positive message. Their ongoing message targets no one in particular, instead it just allows them to feel beautiful, even if it is just for a couple seconds out of their entire day. This is one of the most inspirational organizations I have ever encountered, I praise their positivity and really, everyone needs to hear it once in awhile.